Nathaniel and I are big fans of the audio format so we decided to create a podcast for Growth Partner, entitled “Entry/Exit.” Each episode will talk about investing in companies or growing a business (entry) and issues related to selling/leaving/etc. a current business (exit).
The show is going to be an informal round table discussion between Nathaniel, myself (Brandon), and oftentimes a guest or two. Our first episode gives a little background on us and why we started Growth Partner and we chat a bit about valuing pay per click campaigns when selling a business. Listen to the podcast below and follow along with the short summary under the player if you’d like. Enjoy!
Listen Here:
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What is Growth Partner?
- Past companies
- Why is this show called Entry/Exit?
- What is an ideal partnership?
- Why we’re NOT consultants
- Angel investing + online marketing
- Our investment range
- We’re active partners not passive investors
- Anatomy of our first deal with Soccer Pro
- Exits aren’t necessary the goal
- We’re not building a “portfolio”
- Refer someone for some $
- We want to meet you!
Valuing a PPC Campaign in an Exit
- Organic traffic always has more inherent value
- Organic = marketing annuity
- Step ahead of the competition
- Social media campaign value
- Defensibility of social media
- Can’t just “turn off the faucet” on social media
