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Entry/Exit #2 – Interview with Shane Pike

March 17th, 2010 by Brandon

I had the opportunity to interview a successful entrepreneur by the name of Shane Pike this past week.  Shane is the former co-owner of NursingJobs.org.  He and his partner sold the site to Internet Brands in 2008.  He regularly blogs on Ask Shane and is a mentor to many successful online entrepreneurs.

Our conversation is pretty much informal chatter on my part–I’m an interviewer newb!–but Shane is excellent and dispenses lots of great advice and “insider” tips for small to mid-sized internet entrepreneurs.  Let us know what you think by leaving a comment!

Important disclaimer:  We’ve never worked with Shane professionally and this profile is in no way meant to pass his success off as something we were a part of.  He’s an inspiration to our team and exemplifies the type of entrepreneurs we associate with and aim to help create.

Listen Here:

 
Don’t have flash? Want to download? Click here.

Program Outline

Shane’s Background

  • Career Trajectory
  • Worked for HeadHunter.net and Career Builder buying distressed sites

Competition

  • Competition between little guys and site hungry beasts
  • Valuation problems
  • Careers niche is exhausted…look for new niches

Nursing Jobs

  • Start with the keywords, search for sites to buy
  • NursingJobs.org start
  • Redesign, long tail, generating revenue
  • Test everything!  “See what sticks”
  • Growth of NursingJobs.org

Road to the Sale

  • Big domain package, raising capital (Founders Investment Banking)
  • Is Nursing Jobs for sale?
  • Big companies don’t get domains generally…want to buy up and running sites

Closing Advice

  • Exact match domain benefits
  • Going for the Grand Slam
  • Tips for selling an internet business
  • negative complainer
    Couldn't listen on iPhone because of the flash player. A link to the mp3 would fix that.

    Also couldn't leave a Disqus comment via iPhone, but there is probably nothing that can be done.
  • This interview rocked! Had never heard of Shane but ended up over here thanks to friend on twitter. Listened to it twice.
  • Thanks, Michael! Great to hear that you liked it. There's more like it in
    the works so be sure to check back. :)
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